Sakura, Starbucks, and Seasonal Marketing
20 Apr 2011 Leave a Comment
in Science of Communications Tags: sakura, seasonal marketing, starbucks
Well, Sakura season in Japan has already finished. I couldn’t see blossoming-sakura along the road anymore, at least for this year. See the difference. I took the unblossoming-sakura’s picture about 3-4 days ago.
About 15 days later….
Sakura season definitely influenced marketing strategy of many companies. Starbucks for example. Starbucks since the early beginning of Sakura season, presented some foods and beverages with sense of Sakura inside. They have Sakura Cream Frappuccino, Latte Sakura, Sakura Cheesecake, and Sakura Chiffon Cake.
But recently, Starbucks in Fukuoka City only provide the seasonal beverages. Even now they promote new beverage, Cocoa Cappuccino. It means that Sakura isn’t a popular thing anymore nowadays in Fukuoka City – considered by Starbucks.
Wait. Do you see anything different?
Yes you’re right. The logo of Starbucks. I didn’t know when it was changed exactly because actually I found this coincidentally. Hahaha. Better late than never, right?
This is the previous logo…
And this is the newest one….
Hanami and Blossoming Sakura
04 Apr 2011 Leave a Comment
in Friends Tags: hanami, japan, sakura, spring
I went to Saga and Nagasaki few days ago. I made an appointment with Mega, a friend of mine living in Saga. We were going to many beautiful places in Nagasaki and Saga at that time and I was so happy I could enjoy the beauty of cherry-blossom.
In this season, there’s an annual event enjoying the blossoming cherry-blossom in Japan. It’s called Hanami. People will bring their family or friends to a park. They usually bring some foods and beverages, and eat it together while enjoying sakura.
Well, Hanami is more than enjoying blossoming flower. It’s about love and togetherness.
Find more pictures here:
